Joint Masters in International Tourism and Events Management
via This project is supported by the Lifelong Learning Programme of the European Union
Development of Vidzeme University of Applied Sciences and Klaipeda University international Master’s study program
Unusual for the usual environment associated with the defence of academic papers, Vidzeme University of Applied...
Global Conference on Sustainability, Tourism and Hospitality on January 23, 2015
International Tourism Events Management study programme director Dr.geogr. Andris Klepers invites you to join the 1st...
New Shift in Bridging Tourism Industry and Academia on a Baltic Level
By: Andris Klepers, Ph.D., Lecturer, Vidzeme University of Applied Sciences, Latvia Importance of the international...
Case Study on University-Industry Cooperation: International Tourism Events Management
By: Iveta Putniņa, Administrative Vice-Rector, Vidzeme University of Applied Sciences Key words: tourism, events,...
New Shift in Bridging Tourism Industry and Academia on a Baltic Level
Author: liga.tuca Date: 27.10.2014

By: Andris Klepers, Ph.D., Lecturer, Vidzeme University of Applied Sciences, Latvia

Importance of the international tourism events is raising globally and especially for the Baltic Sea region. That is enhanced by raising mobility, international cooperation and necessity for more efficient use of territorial capital on all the levels – in public and private sector. Dominant majority of market share of the international tourism export in Baltic States is consisting from arrivals of tourists from Baltic Sea region, especially from neighbouring countries. For many further places of tourist origins Baltic States are perceived as one destination to be included in the same journey. MICE sector is increasing simultaneously searching for new destinations and creative incentive ideas to have different proposals in European market. All that are features of common functional destination, what needs also broader understanding from academic research perspective.

Joint master program “International Tourism Events Management” therefore is as a logical step in direction to meet the industry needs and challenge the cross-border cooperation on a higher level. Joining the strength of two mayor academic institutions in higher education and research of tourism and hospitality of Lithuania (Klaipeda University) and Latvia (Vidzeme University of Applied Sciences) is a new shift in bridging industry and academia on a Baltic level. With common cross-border education platform, joining the best knowledge acquired from region and tourism & hospitality studies with newest trends in broader context involving other consortium partners (Manchester Metropolitan University from United Kingdom & CISET from Venice, Italy, and EHTE from Tallinn, Estonia) has led to innovations in higher education and as a result – strong master level industry oriented study program.

The future perspective of that initiative shows another field of development. Competition among cities, municipalities, regions and states towards development and higher competitiveness is increasing rapidly. How to enhance attractiveness of the place for inhabitants, enterprises and guests at the same time? That is leading towards search of new tools where significant events could be one of the options. Hallmark events are widely used to strengthen the brands of the places sharpening the identities and raising international awareness and visibility. Investing in organising of mayor events is seen as solution for infrastructure development. Meaningful planning on a destination level could solve some of seasonality problematic or could have impact towards influence of demand characteristics (e.g. increase the number of overnight stays in the destination). These trends indicate the larger competition among destinations to attract significant mayor events for meeting the development objectives. Therefore more educated professionals on higher management level with wider understanding of tourism system and events management will be demanded in the nearest future even more then now.

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